The Psychology of Advertising and Marketing

When we talk about the Psychology Of Advertising, perception is paramount. Your advertisements are all about perception so you must make the most of each and every advertisement. You need to know what works and what does not so do you waste your time and money on bad copy. A series of experiments were carried out to determine whether white or black type made the more attractive display advertisements. Over 500 people were used in the experiment. The background for the white type was gray in some cases, but in most cases it was black. The results show that the ordinary reader is more likely to notice display type which is black than a display type of the same sort which is white.

Another series of laboratory experiments was made on the same subject. Particularly prepared pages were shown for one-seventh of a second. On part of the sheets black letters on white background and white letters on black background were shown. In other cases one half of the sheet had a black background, with words in white type, and the other half of the sheet had a white background with words in black type. Scores of cards were constructed in which all the possible combinations of white and black were made and shown to a number of persons for such a short space of time that no one could perceive all there was on any sheet. Under these circumstances the subjects saw what first attracted their attention and what was the easiest to perceive. The final results showed that the black letters on a white background were seen oftener than the white type on a black background. This proves true with other colors too. A dark font color on a light background is noted more often than a light font color on a dark background. Use the right combination unless you are seeking a specific "feel" for your advertisement.

It seems quite certain that, other things being equal, those advertisements will be the most often read which are printed in type which is the most easily read. The difference in the appearance of the type in many cases may be so small that even persons experienced in the choosing of type may not be able to tell which one is the more legitimate, and yet the difference in their values ​​may be great enough to make It a matter of importance to the advertiser as to which type he should use.

If the matter of the proper use of type is of importance to the advertiser, it is even more important that he should make a wise use of graphics.

The graphic is frequently used merely as a means of attracting attention, and its function as a symbolic illustration is disregarded. In a few cases this may be wise and even necessary, but when we consider the value of an graphic as a symbol, we are surprised that graphics are not used more extensively as well as more judiciously. The first form of writing was picture writing, and the most simple and direct form of graphic representation is through the picture and not through the printed word. At a single glance we can usually read about four words; That is to, say, the width of perception for printed words is about four. At a single glance at an illustration we can see as much as could be told in a whole page of printed matter. The width of perception for illustrations is very much more extensive than it is for printed forms of expression.

The illustration may perform either one or both of two functions. It may be a picture picture used to attract attention or it may be an "illustration" and a real aid to perception by assisting the text to tell the story which is to be presented. In the first case it would have been called an irrelevant painting; In the second case it is relevant. There have been several investigations carried on to determine the relative attention value of relevant and unlawful illustrations. Although the results so far, reached are not so decisive as may be desired, yet it looks certain that the attention value of relevant illustrations is greater than had been supposedly and that the irrelevant "picture" is frequently not so potent in attracting attention as a Relevant illustration would be. Under these circumstances it seems that, in general, the illustration in an advertisement should have the double function of attracting attention and assisting perception. Which one of these functions is the more important might be a profitable question for discussion, but when these two functions can be united in the same illustration, its value is enhanced twofold. Irrelevant illustrations are produced purely because they are expected to attract attention, when in reality they may attract the attention of no one except the person who designed them and of the unfortunate man who has to pay for them. There are many illustrations produced and inserted in advertisements because they are supposed to assist the perception. They are supposed to tell the story of the goods advertised and to be a form of argumentation. The designer of the illustration and one familiar with the goods knows what the picture stands for, and so for him it is a symbol of the goods and tells the story of the special advantages of the goods. To one unacquainted with the illustration and with the goods advertised, the illustration is no illustration at all. Not only that, but an illustration may distract the viewer from the actual message. Things animated graphics may actually draw the eyes away and the viewer will never get back to the actual message.

The advertiser is so familiar with what he has to offer that he can not appreciate the difficulty the public has in getting a clear and complete perception by means of his advertisements of the goods advertised. It is almost impossible to err on the side of clearness. A sketchy illustration may appear artistic to the designer, but there is danger that it will be taken as meaningless scrawls by the viewer, and so it will not receive a second thought from them. The text and the illustration should, first of all, be clear and should in every way possible assist the mind of the possible customer in forming a correct idea of ​​the goods being exploited. This is what the Psychology of Advertising is all about; Getting the viewer to remember your product and purchasing it.

Facebook Advertising Best Practices

The popularity of Facebook, with it's almost half a billion active users, and the time that its individual users spend on this site (estimated to be almost an hour), has made Facebook marketing the next big thing in online advertising. You can expand your customer base and probably even have an opportunity to reach out to others which are new to your niche.

Facebook fan pages are effective vehicles to have your message throughout to lots of viewers and increase your web presence. You can even create a separate Facebook account for your business, separate from your personal account and have a separate fan page for this account.

A good practice in advertising on Facebook is to identify what your goal is with this ad campaign. If you aim to get highly targeted traffic to your site you can have the pay per click as an option, but if you want to promote more of your brand, then it would be better for paying per impression because it can display a well created and Interesting image ad.

A good practice also, is to keep your content pages fresh and regularly updated frequently so that viewers will be interested and be motivated to come back on a regular basis. Adding and sharing content can give extra mileage for your Facebook page.

Facebook fans new or old should be encouraged to participate in your fan page. By keeping your page regularly updated, you can encourage them to interact and share information since this can give them opportunities to get information that they have not encountered before and even share it to other people.

By keeping your visitors involved all the way when they are in your page can be good for your Facebook marketing efforts. Sending your visitors to your interesting landing pages can make them more familiar with your products as well as being acquainted with your pages.

For the ads that you placed in Facebook also, you have to make these clear with concise and direct texts that will be understood to your targeted clients. You have to make sure that your products will stand out when placed side by side with competition by highlighting unique features that can clearly benefit customers.

Making ads on Facebook that have strong and unique call-to-action phrases can make your ads different from all the others. These strong and compelling words can make them go to your landing page by making a click on your ads.

An attractive and interesting image ad that is relevant and appropriate for your products or services is also a good advertising practice in Facebook. Remember that your ad is specifically aimed at getting the viewers attention and these people may not be interested in your product in the first place, so you have to make ads that can really attract customers' attention.

Internet Marketing Systems Cost Money – Read This First

Who Am I

I'm not going to attempt the normal practice you'll see all over the internet, and especially when being sold Internet Marketing systems, of telling you how poor I was and how cold it was living under a bridge in New York. I do not believe any of that any more, having read it in almost every other sales pitch on the 'net. No; I'm an ordinary healthy bloke, nearly fifty, married with two kids, and four grandschildren. I am very blessed to live in New Zealand, own the home, drive a nice car, have plenty of work as an independent contractor, and am priviledged to fly the old DC-3 Dakota for fun.

So why am I getting into Internet Marketing? Because I have ten to 15 years of useful working life left, before my value to my customer base diminishes. Nobody wants to engage old farts, and there is no leverage in selling my time. When I take a day off, a day's pay is lost – for good! While I do do the good life, I do have debt and do not wish to retire that by selling assets. I am determined to pay off all the debt, while also enjoying my lifestyle, and more. I want to replace my income, and boost it!

Internet Marketing Expenses Money

If you are down to your last five bucks, go buy a lottery ticket! You will not turn your luck around on the internet, and establishing yourself on the net is going to cost money. I'll be honest, I've spent in the order of $ 2,500 on cost per click (CPC) marketing maybe two years ago, to make $ 40 after several months which I never collected; And another $ 800 – 1,000 in the last three weeks getting started up again. I'll be honest, I've made $ 26.40 so far, and that was within the first few days. Since then, nothing! So I'm not a guru, but I am here to tell you what I've learned.

I've bought three products in the last three weeks:

  • A Cost Per Action (CPA) Pay Per View (PPV) system,
  • A web page template system, and
  • A traffic generation system.

What I bought does not matter, but here's what I've learned. These systems are good, and I've no doubt that they're going to work when I get them all tuned up. One warning though, these systems sell flat out so do not expect a personal response to your questions. These guys have email engines set up to deal with the sales process. They're not sitting at their desk serving your questions very often. Face it, they've made it already and they're out on the beach!

Lessons I've taken from the last few weeks:

  • There is no instant money system, everything needs setting up and that takes time and money;
  • After your first purchase you will always be upsold, always; And
  • You are going to have to do some homework, there are some things you'll have to learn for yourself.

It Costs Money and There's Always More

Typically here's what will happen. You'll see an advertisement for a 'sure thing' marketing system. You'll watch a very reliable video, and you'll decide to spend the first $ 40 – 60.00. Once you've bought the system, you'll be offered a set of 'copy and paste' campaigns that you can put to work right away, then another bonus that will save you months and months of learning on your own. Within 20 minutes you'll have spent over $ 500.00. Next, you'll discover that you need to set up an account with a CPC network, or a PPV network; And that you need to register a domain. This will all cost you more before anything starting to offer your advertisements, or sell a thing. Nothing for it really, but to knuckle down, persevere and do the work. Be prepared to fund some set up costs, and feed the networks until you've learned what works! It does not need to be expensive, but it will require some time and funding.

Buy In Steadyly

The good news is that you can buy in for just the initial sign up fee, usually of $ 75 or less. The trick once you've bought that is to read the following offers carefully then decline them. Each time you decline, the offer will be discounted – up to three or four times more. Decline them and get started with the basic package. The first introductory lesson will tell you not to worry if you did not buy the special or the bonus, as you can still follow though and they'll be available to you anyway. Take the time to go through the training that comes with these packages and follow through with the required action. The lack of the bonus offers will not hinder your learning. Buy the bonus packages when you're set up and ready to use them; They'll be worth it then.

If you look at the detail on a lot of these pages, they're at least two years old and still selling. Compare the dates on the 'evidence' they present. Do not give in to the urgency of the offer. It's there to upsell you.

While I would not buy a system that has not got a money back guarantee, I'll treat that guarantee with some skepticism. Be prepared to ask for your money back though if the system is not performing for you and especially if the upgrade package is not available to you.

Summary

Getting into Internet Marketing is no different to getting into any other business, it costs money, takes time, and requires you to learn and apply lessons. You'll need to put time into setting up pages and systems. Dont let that knock you back though; While it costs money, it's not outrageous. Consider it an investment in a business, and you'll be on the right track; Think of it as the silver bullet, and you'd be better to go buy a lottery ticket!

Good luck. Get started, and stick with it. See you on the beach one day!

Five Qualities Ensuring Marketing Strategy Success

Marketing is itself a strategy and so no marketing plan is completely fool-proof. There are some qualities that must be met to be able to consider it effective and this will help in converting customers to make marketing successful. A marketing plan is a frame work that must be followed to transform into a killer strategy. Here are five qualities proving its capabilities in the marketing strategy.

Focus on the product

Product focus is not simple as it always is focused towards the market. The product varies in demand depending on the age, gender and trend. In case it is about clothing, then women in 50s if they are working would prefer formal, quality and semi formal dresses, while the youngger adults may have a different focus on the product. In case you also have shoes to offer, you can help women show how they can look tall and in this way this will include shorter women who would love to gain height, so your marketing focus widens more effectively.

Focus on the market

The market focus should be defined. It is impossible to please everyone and if you try doing so, you are going to be under severe pressure and ultimately result in losses. Focus on the market fashion, but decide first if your focus is with male or female and without fail consider the age factor. By focusing on the market you will see the likes of your target audience. The other factors worth considering are the purchasing power of your audiences. If you find there is a diverse taste, set your goals by dividing, choosing and conquering the market.

Have measurable information

Anything to be marketed should be quantifiable and must be ideally in numbers. Include all the details, major and minor as detailed information has a crucial role in marketing. A strategy is a must for any good marketing plan to see success. The plan that is the marketing strategy should be measurable to know the ROI. If your business is new, you can have both marketing plans, short and long. They can be interconnected. However, ensure the goals are attainable.

Accountability and responsibility

Marketing strategy is about being accountable and this in combination with responsibility alone paves way to success and to achieve better results. Marketing plan fails to work in groups than individuals. It is best for each individual to have a specific task and to bring good results. At the same time paying attention to individual's accounting helps you keep a vigilant eye on their handling of responsibilities. Without fail reprimand the failures and do not forget to reward the achievers. A perfect marketing plan requires absolute involvement that one must be committed to it. Each person should know their job and also should be aware of the consequences.

Reviews

A marketing strategy is a planning process and an effective marketing plan handles everything from tracking performance to setting goals and measuring the units quantifiable. However, regular reviewing and revision is essential. Do not wait until the last day, keep reviewing regularly and change the plans in-between if essential.